Tips On How To Write A Sales Letter

Learning how to write a sales letter is very important for your internet marketing career.  It's not absolutely neccessary (since you can outsource it) but learning this skill can save you a lot of money.  More importantly - it can make you a lot of money.  Plus, it's kind of fun!

The first thing you need to understand about writing a sales copy is that the headline can make or break your sale.  It has to be bold and appeal to the customer's emotions.  Flaunt the benefits (what it will do for them) instead of features (specifics about the product). 

Here are more tips that have made me tens of thousands of dollars online:

• When you find a sales copy you can’t resist buying from, print it out and save it as a resource that you can learn from.    Soon you’ll have a collection of professional ad copies to get inspiration from anytime you have writer’s block. 

• Remember that you can optimize your sales copy for the search engines.  Use long tail keywords throughout your page to help you rank.  

• Use testimonials.  If your product is brand new chances are that you don't have any testimonies.  It helps to give away some copies for free before launching (since it doesn't really cost you anything anyway) and ask for a testomonial in exchange.   After launching keep in touch with your past customers and ask them if they would like to submit a testimonial.  

• Use before and after pictures.  These can be from you and your past satisfied customers.  They can make a huge difference in the number of sales you make. 

• Say something really shocking in your title or ad to make your visitor feel like they need to read more. 

• Include specific things that the buyer will learn once they buy your ebook.   List these in bullet form and make them sound as enticing as possible.  

• Tell your customer who you are.  If you're okay with including a picture then do that.  Have a contact form available or even your phone number.  This tells customers that you're okay with dealing with them and that you're not just a snake who's trying to steal their money.  You're a real person.