• Don’t use too much color in your ad.   It will make you look unprofessional.   Professional and well written sites are written in black ink on a white or very light colored background.   Keep your paragraphs short and easy on the eyes. 

• Your title and headline is extremely important to your sales.    Work on it for days if you have to, until you’re confident that people will feel that they absolutely need to click on your listing.  After you come up with one, take a rest from your sales letter and come back in a few hours.  Read your headline and title to see if it's still as great as you thought it was. 

• Remind people of what they will miss out on if they don't buy.    Make it seem like they can't fix that problem without you.    Remind them of what's hurting them (emotionally, financially, physically, spiritually, etc.) and how you can help.    Emotionally charged buyers are the ones who will make you money. 

• Do a spell check before launching!  Don't embarass yourself by making spelling and grammer mistakes on something as important as a sales letter. 

• Offer bonuses.  Even better - offer bonuses for a very limited time and follow through on removing the bonus offer in question so your customers know that you keep your word. 

• Act like a real person.  An exciting one too.  The last thing you want is to come off as boring or fake.  When you write for online purposes you should write pretty much the same way as you talk.  Be personal and likeable. 

• It's all about the benefits.   Your sales page should be full of must-have benefits that the customer will receive only if they buy your product.    

• At the end of your sales letter always remind your customer to order.  Include a very visible link or order button for them. 

• Always provide a money back guarantee and state the terms clearly in your sales copy.  When people feel they have nothing to lose they're much more likely to feel comfortable purchasing.  

Now you know everything there is to know about how to write a sales copy.  All it takes is a little practice and soon you'll be so good you could start charging people for your services!